July 2013 – Present
Brand Institute / Miami, FL
Director of Creative Projects
•Manage creative team workload and coordinate team assignments
•Prepare project deliverables for the New York and LA regions
•Finalize (name selection and rationale writing) for all regional projects as needed
•Speak with clients as a representative of the Creative Team over the phone and in the field
•Advise on brand strategy, write concept statements, and copy edit project-essential documentation
August 2012 – July 2013
SEO Brand / Hollywood, FL
•Update and carry out overall internal Marketing Plan
•Contact referral partners and potential clients
•Create and utilize both standard and out of the box methodologies to generate leads
•Research emerging tools and technologies to enhance the company presence online
•Maintain all internal social networking accounts (Manta, Referral Key, Facebook, Pinterest, Twitter, Google + & LinkedIn)
April 2011 – Present
Inspired Magazine / Web
Write regular, creative pieces using industry-specific terminology. (http://www.inspiredm.com/author/alexa/)
March 2011 – Present
Freelance Publicist, Editor, and Writer (Jack of the Publishing Trade)
•Copy edited Mass Time & Mass Aspiration, projects for Interim Chair Paul Niwa’s Online Publishing course (February 2013)
•Copy edited a romance novel (2012)
•Published short piece in “Readers Report Back From The Gamble” (http://therumpus.net/2012/07/readers-report-back-from-the-gamble/).
•Copy edited Mass Perfection volumes 1 & 2, project for Interim Chair Paul Niwa’s Online Publishing course (Spring 2012).
•Copy edited footnotes and discography for Tim Riley’s LENNON, 784 pages, Hyperion (2011).
•Researched contacts for Carole Simpson’s NewsLady, 298 pages, AuthorHouse (2010).
January 2012 – March 2012
Emerson College School of Communication / Boston, MA
Communications Consultant / Designer
Created publicity campaign for Emerson College’s annual Communication Week event.
September 2009 – August 2012
Emerson College Journalism Department / Boston, MA
Office Assistant turned Department Manager / Creative Media Communications
•Create semi-monthly, 20-page newsletter, which includes aggregating content, managing deadlines, and formatting overall design.
•Supervise seven student assistants, both departmental and faculty assistants.
•Maintain website and social networking accounts.
•Plan and coordinate course offerings, faculty hiring and departmental events
•Manage departmental budget.
•Supervise and write grammar portion of exam for entering freshmen, including grading exams, creating a post-test, and monitoring attendance.
•Assist in general departmental copy editing.
•Provide integral support for Department Chair, Associate Chair, and faculty.
May 2010 – August 2010
Da Capo Press / Cambridge, MA
•Wrote and prepared author Q + A’s, galley letters, press releases, and pitch e-mails for potential media.
•Researched and verified contacts at various media outlets.
January 2010 – May 2010
MIT Press / Cambridge, MA
•Formatted documents and prepared manuscripts for turnover
•Attended book discussions with authors and editors (brown bag lunches, editor updates on their lists, etc.)
August 2008 – July 2009
UCF Writing Center / Orlando, FL
•Consulted student writers via web, phone, and in-person; guiding them through their first-year essays, thesis work, and other assignments.
•Trained in MLA, APA, AP, and Chicago documentation styles.
December 2008 – June 2009
MomsLikeMe Magazine / Orlando, FL
Intern Copy Editor, Freelance
•Copy edited, wrote headlines, subheads, etc.; also wrote sidebars and articles.
•Created a style guide for the magazine.
August 2008 – December 2008
Seminole Chronicle / Orlando, FL
Intern Copy Editor, Writer
•Typed up the police blotter and pitched potential stories from crimes committed.
•Wrote and edited articles for print and online.
•Updated the calendar.
•Conducted face-to-face and phone interviews.
June 2008 – August 2008
Triangle Financial / Aventura, FL
•Analyzed and evaluated scripts, then wrote documentation covering their weaknesses, strengths and potential to become made into film.
•Generated ideas for potential scripts.
•Worked as a production assistant for the Haifa Documentary, which included phone calls, interview management, makeup, formatting sets and organizational skills (July 28-29, 2008).
Knowledge of Apple and PC Operating systems, MS Office Suite, InDesign, WordPress, Final Cut Pro 7, and Audacity.
Online presence through social media (Facebook, blog/website: alexalash.com, and Twitter: okwithwords).
Over four years of copy editing experience (AP and CMS, 16th ed.) and seminar training in writing consultation.
Basic ability to speak, read, and write in Spanish.
Emerson College, Boston, MA
Master of Arts, Publishing
University of Central Florida, Orlando, FL
Bachelor of Arts, English – Creative Writing, Magazine Journalism